Black Friday 2020

Every November near to Thanksgiving, in every store like Best Buy, Home Depot, Walmart, etc., they use sales to lower down the prices. Everyone comes in and goes crazy over what they want. However, things will change this year due to COVID-19. Managers had to decide what to do with the customers. In some cases, they decided to put a line outside because Managers are worried about how the spread of the Virus will affect customers.


Black Friday is just one more thing the novel coronavirus has turned upside down in 2020. In the past, major retailers pulled out all the stops to drive consumer traffic to brick-and-mortar stores for the one-day shopping frenzy: Limited-quantity doorbusters, flash sales and a fever pitch of marketing hype. But with crowds discouraged for the sake of public health, retailers are switching things up.


In addition to keeping stores open, they had to make arrangements to keep Black Friday up and running. Kohl's started offering its holiday promotions last week. Like other retailers, it's promoting curbside and in-store pickup. Target kicked off its holiday sales Tuesday – earlier than it ever has. It's stretching its usual 14-day price-matching policy to cover Nov. 1 through Christmas Eve. If the price of a purchase drops in a Target store or on Target.com, a customer can bring their receipt and have their purchase adjusted to the lower price. The company will offer Black Friday deals the entire month of November. Walmart will offer "Black Friday Deals for Days," three separate Black Friday events during the month of November, which it claims will feature its best prices of the season. The sales will be spaced at different times online and in stores throughout the day across all three days. Its first Black Friday event will be three weeks earlier than usual, starting Nov. 4 online and Nov. 7 in stores. Retailers have been trying to advance the so-called "Christmas Creep" for years, hoping the earlier start of the holiday season will entice consumers to spend more money. Black Friday no longer takes place on one day after Thanksgiving. Stores, no longer closed for the holiday, had stretched Black Friday into a marathon four-day event. With a lower turnout expected this year, more stores have announced they will stay closed on Thanksgiving.


This year, it looks like retailers' efforts to stretch the holiday season might finally match up with consumer behavior shaped by Covid concerns. With so many people stuck at home, 47% of consumers have already begun their Christmas shopping, according to market research firm OnePoll, which surveyed people in September on behalf of Affirm.



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