The Super Bowl is the biggest event in American football, but for many fans, the real excitement isn't just about the game. Super Bowl commercials have become a huge part of the experience, entertaining viewers with humor, nostalgia, and celebrity appearances. But what makes these ads so special that some people enjoy them more than the game itself?
Super Bowl ads have turned into a key part of watching the game, with many people watching for the ads as much as for the game. Statista says about 30% of Americans pick the commercials as their favorite part of the Super Bowl. This excitement shows in the big money brands spend, with 30-second ads sometimes costing up to $8 million recently.
I sat down with FHS student Samson Adeniyi to get his take on the super bowl commercials. “Super Bowl ads are special since viewers want to be entertained,” “Brands go all in—using good stories, famous stars, and funny moments—to make ads that stick in people’s minds even after the game is over.”
Over the years, certain commercials have stood out, becoming iconic in advertising history. For instance, Budweiser's Clydesdale ads have become a Super Bowl tradition, with their 2025 spot featuring an ambitious foal being one of the most popular ads of the year.Celebrity endorsements have a big part. The 2025 Super Bowl had many famous ads, with stars like Martha Stewart and Post Malone, which made the commercials more attractive and shareable.
The Super Bowl is a big sports event, and its ads have made their own mark, providing fun that competes with the game. Through humor, memories, or emotional scenes, these commercials are now a well-liked custom, showing that often, the most enjoyable part of the event might not be the game.
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